Toastfield.
What we do

Services

12 service lines, grouped into three questions: what are you building, how do you get more people to it, and who do you want in your corner along the way. Each service has its own page below if you want to share just that one.

Build

What we design and build from scratch: apps, AI features, websites, and the design work behind all of it.

AD
Mobile

App Development

iOS and Android apps built to actually ship.

We design and build native and cross-platform mobile apps that users actually want to open again. From zero-to-one concepts to scaling existing products, we know what the App Store expects and how to deliver it.

Ideal for

Startups launching their first mobile product, companies replacing an agency-built v1, or teams that need to move faster than their current capacity allows.

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What's included

From $3,000

  • iOS (SwiftUI, UIKit) and Android (Kotlin) development
  • Cross-platform with React Native / Expo
  • App Store and Play Store submission
  • Firebase, Supabase, and custom backend integration
  • Push notifications, payments (StoreKit / Play Billing)
  • Performance optimization and crash monitoring
AI
AI

AI Integration

AI features designed into the product itself.

We've shipped production AI features using OpenAI, Anthropic, and Replicate APIs, and we know the difference between a demo that impresses in a meeting and a feature people actually rely on.

Ideal for

Startups wanting to add AI features without hiring an ML team, or products where AI should be invisible and contextual rather than a chatbot overlay.

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What's included

$8,000 – $60,000

  • AI feature scoping and architecture design
  • LLM integration (OpenAI, Anthropic, Gemini)
  • RAG pipelines and vector database setup
  • AI-native UX design (beyond chat UI patterns)
  • Prompt engineering, evaluation, and safety guardrails
  • On-device AI (Core ML, on-device models for iOS)
WD
Web

Web Design & Development

Fast, beautiful, conversion-optimized websites and web apps.

We build web experiences that look as good as the best products you've ever used, and perform the same way. Built custom in modern frameworks, so you're not stuck maintaining a WordPress plugin stack on delivery day.

Ideal for

Companies who need a site that converts, teams replacing an outdated CMS-based site, or startups launching a product-led web experience.

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What's included

$2,000 – $60,000

  • Marketing sites and landing pages
  • Full-stack web applications (Next.js, React)
  • CMS integration (Sanity, Contentful, Notion)
  • E-commerce (Shopify, custom)
  • Performance optimization (Core Web Vitals)
  • SEO and analytics setup
UX
Design

UI/UX Design

Research-backed design that users actually understand.

Design gets the same weight as engineering on every engagement: user research, rapid prototyping, high-fidelity Figma, and usability testing before a line of code is written.

Ideal for

Any product team that needs to close the gap between "it works" and "users love it."

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What's included

$3,000 – $40,000

  • User research and usability audits
  • Information architecture and user flows
  • Wireframes and interactive prototypes
  • High-fidelity UI in Figma (dev-ready)
  • Design system creation and documentation
  • Handoff support and design QA during development

Grow

Once something exists, this is how more people find it and become customers.

SO
Mobile Growth

App Store Optimization

Our own apps are the proving ground.

Apple features what earns attention in search and reviews. We apply the keyword strategy, screenshot design, and metadata structure we use on our own apps to yours, including Apple Search Ads setup.

Ideal for

Apps that are live but not getting traction from organic App Store search, or apps preparing for a major version launch or feature.

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What's included

$1,500 flat

  • Keyword research and title/subtitle optimization
  • Description rewrite (primary + all localizations)
  • Screenshot and preview image redesign
  • A/B test setup via Product Page Optimization (where eligible)
  • Apple Search Ads campaign setup and bid strategy
  • 30-day post-launch monitoring and adjustments
LG
Growth

Lead Generation

A steady pipeline of qualified leads, without a paid ad account.

We identify local businesses that fit your ideal customer profile, then run CAN-SPAM-compliant email outreach on your behalf. Every send is reviewed and approved before it goes out, and every reply is tracked back to the original message.

Ideal for

Local service businesses and B2B companies that want a steady pipeline of qualified leads without an ongoing ad spend or a full-time SDR.

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What's included

Scoped per project

  • Local business discovery by category and city
  • CAN-SPAM-compliant templates (required unsubscribe + physical address on every send)
  • Manual review and approval before every send, nothing goes out unreviewed
  • Reply tracking, so you only spend time on people who respond
  • Send volume and cadence tuned to avoid spam-pattern flags
  • Monthly lead and reply report
Digital Marketing

Web Presence & Digital Marketing

Get found online, and look legitimate once people find you.

For local businesses, service providers, and small brands that need a professional web presence without agency overhead. Choose the tier that fits where you are: start simple, grow as you need.

Starter

$150one-time

Your site, live in days.

  • Custom website design and build
  • 1 year hosting included
  • You own all files, no vendor lock-in
  • Mobile-responsive, fast-loading
  • Contact form setup
  • Live and Google-indexed
Get started

Growth

$250/month

More visibility, more traffic.

Everything in Starter, plus:

  • Google Analytics 4 setup + dashboard
  • Google Search Console + indexing
  • On-page SEO optimization
  • Google Business Profile setup
  • RCS texting setup
  • Monthly SEO performance report
Get started
Most popular

Authority

$500/month

Build authority in your local market.

Everything in Growth, plus:

  • Monthly backlink campaign from our content network
  • 1 SEO-optimized blog post written for your site
  • Competitor keyword gap analysis
  • Schema markup + rich snippets
  • Google Business Profile monthly optimization
  • Priority support, 24-hour response
  • Monthly performance report + action items
Get started

Growth and Authority plans require an active Starter website (new or existing). All plans include a free 30-minute consultation.

Advise & Operate

Ongoing expertise and engagement models, for teams that need more than a one-off project.

CT
Leadership

Fractional CTO

Technical leadership when you need it most.

Most companies don't need a full-time CTO yet, but they do need the judgment one provides: someone who's made the hiring, architecture, and vendor calls before and knows which ones actually matter.

Ideal for

Series A/B startups, non-technical founders scaling an engineering org, or companies navigating a major technical transition.

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What's included

$4,000 – $10,000/mo

  • Technical roadmap and quarterly planning
  • Architecture decisions and code review
  • Engineering team hiring, leveling, and management
  • Vendor and technology selection
  • Developer relations and due diligence support
  • Security posture and compliance guidance
AU
Automation

Automation & Integrations

We connect the tools you already use, so your team stops doing the same manual step twice a day.

We build workflow automation, custom API integrations, and AI pipelines that take over the operational work currently eating a full team's time.

Ideal for

Operations-heavy teams drowning in manual work, engineering teams spending too much time on glue code, or any company that wants AI in their workflow without a six-month ML project.

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What's included

Scoped per project

  • Workflow automation (n8n, Zapier, Make)
  • Custom API integrations
  • AI and LLM pipeline design and deployment
  • Data pipeline and ETL automation
  • CRM, billing, and support tool integration
  • Internal tooling and admin dashboards
IT
Infrastructure

IT Consulting

The infrastructure work that usually gets skipped until it breaks.

We handle cloud architecture, security reviews, vendor negotiation, and device management, so your team stays focused on the product instead of the plumbing underneath it.

Ideal for

Growing companies setting up their IT for the first time, teams preparing for a compliance audit, or any company that just got burned by an infrastructure incident.

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What's included

Scoped per project

  • Cloud architecture (AWS, GCP, Azure)
  • Security audits and compliance preparation (SOC 2, HIPAA)
  • MDM and device management (Jamf, Intune)
  • Network and VPN setup
  • Vendor selection and license negotiation
  • Incident response planning
DS
Strategy

Design Sprint

Five days to a tested prototype, validated with real users.

Based on the Google Ventures Sprint methodology, adapted for a senior two-person team. You leave with a tested prototype and recorded user sessions to back it up.

Ideal for

Teams with a product question that needs answering before a $30K+ build commitment. Also effective for teams that are stuck or have misaligned stakeholder opinions on direction.

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What's included

$8,000 flat

  • Day 1: Map the problem space and select a target
  • Day 2: Sketch competing solution approaches
  • Day 3: Decide on direction and storyboard the prototype
  • Day 4: Build a high-fidelity interactive prototype in Figma
  • Day 5: Test with 5 real users, debrief and document insights
  • Deliverable: Figma prototype, recorded user sessions, findings report
TA
Flat Fee

Tech Audit

A senior-level review before you commit to a bigger decision.

A senior-level review of your codebase, architecture, and infrastructure, with a prioritized remediation plan. A good starting point if you're not sure what you need.

Ideal for

Companies inheriting a codebase, preparing for a fundraise, or planning a major refactor.

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What's included

$2,500 flat

  • Codebase quality and maintainability review
  • Performance and scalability bottleneck analysis
  • Security posture assessment
  • Dependency and vendor risk audit
  • Architecture diagram (current state)
  • Written report + video walkthrough
MR
Ongoing

Monthly Product Retainer

A dedicated engineer and designer, on call every month.

Dedicated senior engineer and designer time, async-first with regular standups. Prioritize in real time, no statement-of-work friction.

Ideal for

Teams that need consistent velocity on an ongoing basis, and want to prioritize in real time instead of re-scoping every request.

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What's included

$8,000 – $15,000/mo

  • ~80 hours per month
  • Weekly video standup
  • Shared Slack channel
  • Figma + GitHub access
  • Monthly scope reset

Not sure what you need?

Tell us what you're trying to accomplish, and we'll recommend the right approach, even if that means pointing you somewhere else.

Let's talk